Hello dear
Welcome To NOTHING REALLY MATTERS
At "NOTHING REALLY MATTERS," located in the heart of New York's subway at 210 W 50th St, a unique dining experience unfolds beneath the bustling streets. This bar transcends expectations with its vibrant ambiance and exceptional service, making it a perfect pre-show destination. Guests are treated to a delightful menu featuring popcorn, gourmet nuts, and indulgent caviar, perfectly complemented by a range of expertly crafted cocktails. The bar's warm and inviting atmosphere, backed by a passionate staff, fosters a sense of community that makes you feel right at home. Despite its gritty setting, "NOTHING REALLY MATTERS" shines as a beacon of flavor and hospitality.
Today's Suggestions
Explore the featured selections!
So Alive
Overproof Old Fashioned
Cloak & Dagger
Ember & Apple
About
NOTHING REALLY MATTERS
Welcome to the vibrant world of NOTHING REALLY MATTERS, a remarkable bar situated in the bustling subway of New York City, specifically at 210 W 50th St. This hidden gem effortlessly merges the gritty charm of urban underground life with a chic, welcoming atmosphere. It’s a place where drinks and creativity collide, providing a refreshing escape before your next show.
As you descend those subway stairs, you’re welcomed into an ambiance that feels both electrifying and relaxed. Many patrons rave about the expertise of the bartenders, who embody the heart of this establishment. Whether it’s a day off or an impromptu evening out, the staff, like the ever-bubbling Sky and the exceptionally hospitable Chanel, transform your experience into something truly memorable.
One of the highlights is undoubtedly the drink menu. Featuring offerings like the Blackberry Shrub “Hey Ho, Let’s Go” Lager and an array of inventive cocktails such as the Hibiscus Daiquiri, each sip delivers a unique blend of flavor that avoids the common pitfalls of overly sweet concoctions. As one customer noted, the cocktails are “not too sweet, with a seamless blend of flavors” – a testament to the careful crafting and creativity involved in every drink at NOTHING REALLY MATTERS.
- Signature Cocktails: A must-try; every drink encapsulates a whimsical approach to mixology.
- Charming Atmosphere: Expect vibrant music paired with an unpretentious vibe — the perfect setting for friends or solo sips.
- Top-Notch Service: Customers consistently highlight the welcoming nature of the staff, making you feel right at home.
The energy of the space is palpable. It's not just the lively tunes or the aesthetic charm; it’s the sense of community fostered by the staff. Tourists and locals alike have noted how the bartenders go above and beyond. Jason, in his review, encapsulates this community spirit well: “These folks put NYC on top.”
Aside from cocktails, NOTHING REALLY MATTERS also offers a select range of non-alcoholic beverages like Perrier and Liquid Death for those looking to unwind without the buzz. Prices here are also refreshingly reasonable, with drinks ranging from around $6 to $43, making it accessible for everyone.
So whether you’re a cocktail connoisseur or simply looking for a cool spot to wind down, NOTHING REALLY MATTERS calls for your attention. Step into this oasis nestled below ground, and you’ll surely understand why it’s a favored haunt for many. After all, in the words of their name, perhaps it's the experiences and connections we make that truly matter.
People talk
Our Guestbook
“ This was a really cool find for us because you enter by heading down into the subway and then all of a sudden there’s this bar. It’s a great place to get a drink before a show, and we had a fantastic server who was checking up on us several times. Highly recommend the frozen drink! ”
“ We came for drinks in a spontaneous day I love the place drinks are to die for! Our bartender was sky (hopefully I’m saying it right) bubbling personally really nice everything you want in a bartender!! I enjoy this place so much definitely recommend! ”
“ Chanel was beyond hospitable, even on a packed evening. She helped us pick out the perfect cocktails and made sure our preferences were met regardless of liquor base. Probably one of the best bartenders in a while and most certainly the best in this area. ”
“ Don’t be deterred by the loud music and its location inside a subway station! The two cocktails we tried were just what we were looking for (not too sweet, seamless blend of flavors). This is definitely one of the better cocktail bars in nyc based on taste alone. ”
“ Perfect balance of authentically gritty but unpretentiously classy drink menu. Incredible service. We were the oldest people in the bar by far and ALL of the staff were super cool—treated us like family even though we were obviously tourists. Even the whole DJ posse... incredibly cool guys and playlist—PA was thumping hard and sounded great without somehow being overly harsh. Got hugs from everyone on the way out. Unbelievable experience. Bar staff in Austin should take notes on how to create repeat customers. Southern hospitality is dead. These folks put NYC on top. ”
“ This bar is conveniently situated at the entrance of the subway station, nestled underground. They boast a diverse menu featuring both classic cocktails and inventive creations. I savored the delightful flavors of the Clover Club, and the Obsessed cocktail was equally impressive. Upon arrival, the bar area filled up quickly, attesting to its popularity, yet alternative seating options were readily available. They offer the convenience of reservations, guaranteeing you a spot even during peak hours. Plus, they accept credit cards for added convenience. ”
“ So great that we went back three times in two nights. The staff we met are so friendly and welcoming. We want to give a very special thanks and appreciation for Cooper, Kate, and Salam who made our visit to NYC that much better and memorable. Over our visits we tried the Cloak & Dagger (whiskey based), Crimson Kiss (tequila based), and two incredible warm cocktails, Abueletas Amor and the Chai Tai. This place will be a definite visit in any trips to NYC. ”
“ Went here after work one Saturday night and the vibe was great! Love the music and atmosphere! We had about 4 drinks and they were delicious. Shoutout to the bartender with the dreads! He was jamming and serving great service. ”